The problem
Describe the situation in two or three sentences. Who were the users, what was going wrong, and why did it matter to the business?
Include a number if you have one, like "62% of new sign-ups never completed setup."
Research
What did you do to understand the problem? Interviews, analytics, competitive audits, usability tests. Focus on what you learned, not just the activities.
“Pull out the single most surprising insight from your research here.”
Exploration
Show how your thinking evolved. Early sketches, directions you tried and threw away, and why. Hiring managers love seeing your reasoning.
Early wireframes exploring three onboarding directions.
The solution
Walk through the final design. Focus on two or three key decisions and the reasoning behind each.
- Decision one: what you did and why.
- Decision two: what you did and why.
- Decision three: what you did and why.
Final onboarding flow, shipped in Q3.
Impact
What changed after launch? Metrics, qualitative feedback, or what the team adopted.
What I learned
A short, honest reflection. What would you do differently? What will you carry into the next project?